The market for CBD, a cannabis derivative, has grown from $ 108 million in 2014 to $ 845 million in 2019. Current projections indicate that the industry will hit near the $ 2 billion mark by 2022. CBD and cannabis products don’t just need protection from the elements, they need unique, personalized containers and packaging that help them stand out. This article, sponsored by Renegade, takes a look at companies that have incorporated beautiful and innovative design elements with great materials to stand out on store shelves.
The market for CBD, a derivative of cannabis, has exploded in recent years, from $ 108 million in 2014 to $ 845 million in 2019. Current projections indicate that the industry will hit the $ 2 billion mark. here 2022. In a wide range of retail stores In places such as delicatessens, gas stations and real cannabis stores, you can now find a dizzying selection of products, lip balm and from CBD hand lotion to gummy worms, oil and sprays. What they all share is the need for packaging. That said, CBD and cannabis products need more than protection from the elements – they need unique, personalized containers and packaging that help them stand out.
Why personalized cannabis packaging works
In this new market, consumers have seen a massive influx of disjointed start-ups looking to carve out their market share. Since many buyers have yet to form brand loyalty, and many others simply don’t know much about this relatively new type of product, there is a clear opportunity for the packaging design of make an impression on CBD customers. In this article, we’ll take a look at a few companies that have done an outstanding job of incorporating beautiful and innovative design elements with great materials to stand out on store shelves, making a strong case for their product in the eyes of curious consumers.
Balancing intricate design with innovative containers and packaging materials
Lord Jones is a CBD company that has chosen to reject the typical industry trend towards a strong, colorful and streetwear-inspired branding image. In addition to creating a unique logo and brand design, Lord Jones also invested in creative packaging that would stand out from its competition. The key to further elevating their brand was the subtle application of metallic enhancements. The graphic elements have plenty of room to breathe on the exteriors of the box, which are embossed and highlighted with stamped metal foil. The result is packaging that catches the eye and invites a closer look.
The power of sustainable CBD packaging
Mineral, a high-end CBD tincture and beauty company, might surprise you with the simplicity of their packaging design. The off-white boxing is actually made from high-fiber hemp paper, a material that comes from the same plants they grow to source CBD. Beyond using the packaging to create a stronger overall brand and a link between the product and the packaging, they also ensured that their packaging was compostable. In the CBD and cannabis industries, sustainability has been a key trend in packaging design, especially as current government regulations make it difficult to recycle products containing cannabis-derived products. This is a great example of following a successful industry trend while addressing a growing consumer concern.
Effective brands use creative cannabis packaging
The young CBD industry is full of brands vying for consumer attention. Because of this, companies are looking for any way to stand out. It requires quality products, but also amazing packaging. In a room with shelves filled with products from different CBD brands, innovative and eye-catching packaging is the first step in selling the product. To take a closer look at how creative packaging can deliver tremendous value to CBD and cannabis products, as well as products from other industries, take a look at this recent and comprehensive creative packaging guide. here.