As Italian mattress maker Magniflex gears up for the launch of its new GiNO brand designed to target millennials, the company unveiled a fun and trendy website created to inspire consumers to quickly engage with the brand and generate foot traffic in retail stores.
The website, located at GiNOItalianMattress.com, offers a cheerful personality that includes classic Italian foods like basil, tomatoes and spaghetti noodles, to mirror the packaging of the new mattress designed to look like a spaghetti box. Designed with a clean white background, the images provide a minimalist feel and encourage consumers to sign up to be the “first to meet GiNO” by sharing an email address.
“The new website is a key ingredient in our marketing strategy for GiNO and is uniquely designed to build brand awareness as we prepare to launch to our target audience – millennials,” said Billy Curtright, National Director of sales for Magniflex. “The contact information we collect will be used to strengthen our marketing reach to an already engaged consumer base that we can share with our retail partners. We have been very creative in bringing GiNO’s personality to life while playing on our Italian roots. Food plays a central role in Italian culture. It brings friends and family together, and pasta remains at the heart of those roots. The fun microsite will help us bring GiNO to life in a new and exciting way. “
Once the brand launches later this fall, the website will offer consumers a shopping cart to purchase directly from the site. It will also feature a store locator to allow retailers who sell GiNO to earn royalties on mattresses sold in their market area.
GiNO, a boxed single mattress offering, includes Magniflex’s proprietary foam that allows for rapid recovery so the product is ready for use in less than 10 minutes. It’s available in a 10-inch profile and a medium comfort level – appealing to a wide range of preferences – the mattress is made with the company’s signature memory foam, Memoform and Waterlattex®. A silver fiber fabric cover provides cooling and restorative sleep functions, making the product both durable and comfortable. Retailing at $ 1,299 MSRP Queen, Magniflex will offer occasional promotional pricing for the GiNO at $ 999.
About Magniflex: Magniflex was founded almost 60 years ago in the suburbs of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to achieve Oeko-Tex® certifications. The company’s central manufacturing plant produces up to 10,000 mattresses per day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit www.magniflex.com
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