Alpharetta, Georgia – In an effort to demonstrate how digital printing has advanced and the possibilities for creative thinking for any small business project, Neenah released Explore 7, a true masterclass in digital printing and original design. This seventh volume in the series features examples of sustainable branding ideas for small, local retail businesses.
Neenah’s Explore 7 is a masterclass in digital printing, creative marketing and packaging design featuring key brands such as CLASSIC, ENVIRONNEMENT, ROYAL SUNDANCE, ASTROBRIGHTS, ESTATE LABEL.
Digitally printed using the HP Indigo® 7900, this premier promotion pushes the limits of the innovative capabilities of this digital press. It features new HP Indigo ElectroInk Silver metallic ink and a host of specialty printing techniques including holographic foil, a realistic embossed rivet, and handwritten variable data in relief.
“Advances in digital printing technology are revolutionizing the printing industry. It’s fast, flexible and versatile. It is now the ideal solution for small retail businesses that need to create beautifully designed branding and marketing materials, with short-term quantities. Explore 7’s message focuses on local small businesses that drive customer relationships through creative design and quality execution. The choice of paper plays an important role in branding media that have a positive impact on sales. As these businesses start to reopen, they need marketing support to help reestablish relationships with customers, ”said Katelyn Lueck, Associate Brand Manager, Commercial for Neenah.
Digital printing allows designers and customers to do things that they may not be able to do with traditional printing. With digital printing, brands can examine unique compositions throughout the process and make strategic changes on the press. Graphics and text are customizable to create a personal bond with customers. Digital printing is perfect for marketing small businesses requiring careful runs or start-ups looking for initial quantities of printing media such as packaging and labels, in-store signage, brochures, cards visit cards, letterhead, menus, etc.
“Neenah has once again produced an important tool that will enhance the ability of HP Indigo customers to grow their businesses. Explore 7 provides a tactile and inspiring resource to showcase HP Indigo’s capabilities to support the tidal wave of businesses reopening and responding to the call of this emerging new market. Neenah’s beautiful and durable papers, combined with unique HP Indigo technology and inks, enable the growth of packaging, displays, direct mail and everything needed to get a business back on track and meet the new standard », Yogev Barak, Head of Strategy and Business. Development for HP Indigo.
Another aspect of this new promotion full of ideas is the inclusion of a brand image focused on sustainable development in the retail market. According to Neilson, “Over 50% of buyers are influenced by key sustainability factors, such as a company that is environmentally responsible or known for its commitment to social values. Explore 7’s 100% original branding focuses on creative ways to showcase sustainability platforms such as local buying and sustainability by doing while using environmentally friendly materials, such as paper, to promote the sustainability message.
To illustrate this concept, in Explore 7 Neenah combines an eye-catching brand with iconic and eco-friendly papers, such as CLASSIC®, ENVIRONMENT®, ROYAL SUNDANCE®, ASTROBRIGHTS®, ESSE® and ESTATE LABEL® from their extensive digital portfolio. .
“Consumers’ purchasing decisions are influenced by everything from the brand message to the choice of paper and packaging. Explore 7 artfully combines sustainable paper choices in unique and often surprising ways for maximum brand impact. By pairing the right papers with incredible digital printing techniques, your retail brand will stand out and get noticed on the shelf. The breadth and depth of sustainable papers within our digital portfolio broadens the possibility of creating high impact, low cost, short term solutions for small businesses, ”concludes Lueck.
To help designers and printers quickly move their ideas and projects forward, Neenah offers downloadable dies for each printed sample included in Explore 7 and the previous six volumes. To date, there are more than 50 channels available. “The samples offered in this series can be used or adapted to any business or industry, from beauty to hospitality, so these channels can help kick-start the creative process. The Explore series illustrates the creative ways in which brands can reinforce their lasting message, attract interaction with the brand and build customer loyalty, ”said Lueck.
To download cutting lines for over 50 personalized samples, explore small prints including original boxes, hang tags, gift certificate holders, table tents, direct mail and more on Neenah’s website.