Creative design

Sponsored: Creative Design Meets Dive Watch Specification in the NOVE Atlantean Automatic | WatchTime

Since its creation in 2015, NEW has established itself as a shop focused on creativity. Specializing in creating beautiful, handcrafted Swiss watches as art, the brand has always produced watches for those who appreciate time and share a genuine passion for contemporary and innovative designs. In the Automatic Atlanteanyou find one of the brand’s latest achievements of this mission, with the wonderfully designed diver ready and equipped for underwater adventure.

Inspired and named after the famous lost city, the Atlantean Automatic is a true deep diver’s watch. Capable of 300m water resistance, its rugged case combines pro-grade functionality with creative design, wearing prominently on the wrist thanks to its 50.5mm by 13.95 stainless steel size and in blacked out options. With the contrasting use of brushed and polished finishes on its various facets, the watch commands attention at a glance, a closer look revealing expert attention to manufacture positioned to the highest standards in Switzerland.


Unique in silhouette, the unusual case design further includes a screw-down crown positioned at 4:30, as well as a suave bracelet that blends seamlessly with the watch itself. Additionally, the case uses an innovative outer bezel design, with a traditional rotation of the mechanism altering the internal dive minute counter displayed on the dial. This design testifies to the creative thinking of NOVE, the brand once again showing its eye for watchmaking that pushes the limits.

Beneath the scratch-resistant sapphire crystal lies the stunning dial of the Atlantean Automatic, with its mesmerizing display featuring an abalone shell construction. The look of the dial captures all the vibrancy and mystique of the ocean, with its flowing colors adding depth and creativity to the watch rarely seen in the diving category.

Apart from its beautiful background, the dial is rather plain, with a magnified-to-cyclops date window at 3 o’clock and a pair of large, light-filled hands showing the time steadily. Then inside the diver is the Swiss Ronda R150 Automatic, with the reliable caliber providing consistent power for 40 hours at a time. The movement is finished with the NOVE logo, while visible through a sapphire crystal case back.

The NOVE Atlantean Automatic is now available directly in the Online Store, with the Stainless Edition priced at $610 and the Blackened Edition at $710. For a limited time, you can also use promo code “WatchTime18” to receive 18% off the purchase price.

To learn more, visit NOVE, here.



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